In this way, backlinks are a two-way relationship when used correctly, backlinks will help to cement the linked websites' place in search rankings and help to build the smaller websites' reputation as credible sources of information. Smaller websites want to link to an authoritative website because it makes them look better and more trusted. Your main competitor's website will likely have a lot of organic backlinks. One of the main ways to achieve this authority is by collecting relevant backlinks. This is because these websites are known to be high-quality and high-authority. But you will always see the same few websites appearing at the top of the search ranking. There are thousands of news websites, with more opening every day. Let’s say you do search for ‘news’ on Google. If a website is posting quality, relevant content, then other websites will want to backlink to them as a way to raise their authority. The effectiveness of backlinks is also helped by the fact that they require very little extra effort to accrue.

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